Zainab Zaidi is a dynamic force in the cybersecurity industry, shaping conversations and driving engagement through innovative marketing strategies and impactful events. As the Marketing Director of siberX, she has played a pivotal role in elevating some of Canada’s most influential cybersecurity gatherings, including CISO Forum, Canadian Women in Cyber, and Operation Defend the North.
With a deep understanding of industry trends, Zainab bridges the gap between cybersecurity professionals, vendors, and organizations, creating opportunities for meaningful collaborations. She has successfully led sponsorship and vendor relations, fostering strategic partnerships that enhance the cybersecurity ecosystem. Her leadership extends beyond traditional marketing, having spearheaded the Cyber Escape Room, an immersive learning experience that has grown into a flagship initiative, engaging thousands in hands-on security awareness.
Zainab’s expertise lies in crafting innovative engagement strategies, amplifying voices in cybersecurity, and building platforms for professional development. She is a sought-after speaker on cybersecurity marketing, industry growth, and opportunities in cyber, offering insights into how organizations can better position themselves in the evolving digital landscape.
With a passion for inclusion and industry advancement, Zainab continues to shape the cybersecurity narrative, driving initiatives that connect people, knowledge, and technology.