Rob Masse is lululemon’s Senior Vice President and Chief Information Security Officer, leading the global cybersecurity strategy and operations. Since joining the company, Rob has brought a people-first, business-aligned approach to cybersecurity—focusing on building trust, enabling innovation, and fostering a culture of resilience.
With a mandate that includes identity and access management, security operations, security engineering, data protection, AI security, and cyber risk governance and compliance, Rob is driving a multi-year transformation to position cybersecurity as a strategic enabler for lululemon’s growth. His leadership emphasizes empathy, transparency, and cross-functional collaboration, ensuring that security is embedded in the fabric of the organization.